Laird Superfood, a burgeoning plant-based health foods company, just received a major investment from the venture arm of Danone, Danone Manifesto Ventures (DMV). According to Forbes, the food giant has invested $10 million into the growing company as it continues to chase expansion.
“After thoughtful consideration and developing a strong relationship with the DMV team, we believe they are the best partner to help us deliver the mission and vision of the company,” said Laird Superfood’s CEO Paul Hodge. “Danone aims to inspire healthier and more sustainable dietary practices around the world, which is perfectly aligned with the vision of our founders.”
The investment from Danone will not only help Laird Superfood expand into more categories across every grocery aisle, but will also help the company expand its office space and manufacturing capacity at its Sisters, Oregon, headquarters.
Laird Superfood was founded in 2015. Since then, it has grown thanks to its focus on “functional, convenient, better-tasting products”—a lineup that includes the likes of mushroom blends, hydrate coconut waters, coffees, coconut sugars, and superfood coffee creamers—all of which tout “uncompromising standards of quality and ingredients,” Hodge emphasized to the news source.
"We are confident that Laird Superfood’s commitment to a healthy lifestyle and the quality of their functional products and ingredients will continue to appeal to consumers and retailers,” added DMV’s CEO Laurent Marcel. “Laird Superfood is a powerful brand with a unique story, and we are excited about our ability to seal this partnership, particularly in the current global environment. We believe it will result in future success with a foundation of mutual trust and shared values.”
Currently, Laird Superfood’s products are available in 4,000 stores across the U.S., including Costco and Whole Foods Market.
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