Plant-based products are continuing to rise in popularity with consumers in-stores. But as foodservice operations open back up, conscientious diners are looking for the same availability on their menus. Daring is providing foodservice operators the chance to take part in the plant-based space with its Put Us On Your Menu initiative.
Fresh off its $40 million Series B round funding, the company is continuing to expand in the category as it launches its latest campaign. To initiate trials and land new foodservice partners, Daring will pay for the first case of Daring—a low-risk, seamless way for restaurants to taste test before committing. If the first case is a smashing success, Daring will also pay for the second case if the order is placed within 90 days.
Daring’s plant-based chicken has a short list of natural ingredients, and its delicious taste and texture mimic that of traditional chicken. The versatile pieces are perfect for any recipe and are perfect for consumers who eat chicken multiple times per week, noted the statement.
Foodservice operators can get in on the action by joining Daring’s partner platform, Serve Daring.
Where will we see Daring pop up next? Deli Market News will keep a pulse on the newswire.
