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Dawn Foods Announces New Innovation for Retail Bakers

Dawn Foods Announces New Innovation for Retail Bakers


JACKSON, MI
Thursday, July 16th, 2020

Dawn Foods, known across the industry as an indomitable bakery manufacturer and ingredients supplier, has revealed its latest innovation. The company unveiled its eCommerce platform for existing retail bakery customers across the United States, which streamlines the ordering process for its customers. All of this helps make ordering more convenient as they navigate for all their baking supply needs.

Bob Howland, Chief Digital Officer, Dawn Foods"The biggest win this year is launching eCommerce for our customers. With this exciting new offering, Dawn is adding to its history of innovation by creating its own digital path— driving significant change across its core business," said Bob Howland, Dawn Foods' Chief Digital Officer. "This platform was built with input from our pilot program customers and in partnership with some of the best companies in the digital space. Now, Dawn customers can conveniently explore all of our products and find inspiration and insights to help grow their business."

This new platform, a press release asserted, provides bakers with around-the-clock access to baking supplies. Most bakeries use traditional ordering methods via paper or telephone from their suppliers.

Dawn Foods recently unveiled its eCommerce platform for existing retail bakery customers across the United States, which streamlines the ordering process for its customers

"Dawn has made the online ordering process very easy. Being able to see all the products that Dawn offers on one platform is a game-changer," said James Blackford, Owner of Jupiter Donuts in Largo, Florida, and a Dawn Foods customer. "You can do all your ordering 24/7 on your mobile device if necessary. And when you're a busy business owner that saves precious time."

With Dawn's new eCommerce platform, customers can quickly place orders, see the entire product catalog, and view their order history. They can also use the following features:

  • Accessible search tools including filtering, sorting, and pairing suggestions
  • Ability to access the platform via desktop, tablet, or mobile
  • 24/7 ordering, allowing customers to place orders while doing inventory whenever and wherever they want with easy one-click reordering options
  • Payment portal integration to view and manage invoices

"This is an exciting moment for the bakery industry," concluded Howland. "Customers have been asking for online ordering. Our digital journey has just begun."

Deli Market News will continue to keep you up to date on the latest in all things bakery, so stay tuned.

Dawn Foods
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