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Dietz & Watson Launches New Super Bowl Campaign; Lauren Eni Comments

Dietz & Watson Launches New Super Bowl Campaign; Lauren Eni Comments

Tuesday, February 6th, 2024

The Super Bowl is approaching quickly on the horizon, which means famed entertainer Usher will soon take the stage to bring football fans an exciting halftime show performance. Looking to usher in the big game with a strong sales boost, Dietz & Watson has unveiled a fun and creative new campaign. Four videos are set to launch over the next week, featuring four actual Lincoln Financial Field stadium Ushers sharing tips for creating the perfect game-time experience with Dietz & Watson’s portfolio.

Lauren Eni Canesco, Executive Vice President of Brand Strategy, Dietz & Watson“At Dietz & Watson, we love to go all-in for game day, as our portfolio of products make a diverse and easy entertainment spread,” said Lauren Eni, Executive Vice President of Brand Strategy for Dietz & Watson. “This year, we tapped our resident football ushers to help us share our favorite big game recipes—all while getting us pumped for the game. From classic Buffalo Chicken hoagies to trendy charcuterie, we want viewers to know we have quality options for everyone."

As a press release stated, the campaign features four videos that will run across paid social including TikTok, Snapchat, Reddit, and Pinterest, in addition to teaser content from the brand’s initial casting sessions with real NFL Ushers.

“Need to please lots of people with different sandwich preferences? There’s an Usher for that—and he’s making a six-foot hoagie with different flavors at each foot, like fan-favorite buffalo chicken, go-to Italian specialties like salami and prosciutto, and even your uncle Dave and his must-have London Broil Roast Beef,” the company’s release stated.

Tapping into the “Usher” craze sparked by the upcoming half-time performance, Dietz & Watson is harnessing the strong momentum boost generated by the Super Bowl.

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Dietz & Watson