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Don Pancho Launches Grain Free Tortillas and Chips With Cassava Flour and Flax Seeds; Ricardo Baez Shares

Don Pancho Launches Grain Free Tortillas and Chips With Cassava Flour and Flax Seeds; Ricardo Baez Shares


SALEM, OR
Monday, August 9th, 2021

Consumers want to apply better-for-you practices wherever they can, and snacking occasions are no exception. As such, Don Pancho is expanding its unique lineup to include its newest SKUs: Grain Free Tortillas and Grain Free Chips.

Ricardo Baez, President, Don Pancho“We’re upping our tortilla game!” shares Ricardo Baez, President. “Consumers are looking for healthier and better-for-you options, including non-grain flours and controlling carbs. These grain free tortillas and chips deliver the same great taste and texture that generations of families have come to enjoy from Don Pancho.”

A press release explained the tortilla category is growing quickly and represents $2.2 billion in sales, with grain free, whole wheat, and low carb products representing a growing sales opportunity, according to IRI data from US Foods on April 18, 2021.

Don Pancho’s new grain-free products are made with cassava flour, an ancient root vegetable prized for its nutty flavor and flax seeds, and are high in omega-3 fats and dietary fiber. The grain-free products provide a gluten-free alternative to traditional flour tortillas and corn chips.

Don Pancho is expanding its unique lineup to include its newest SKUs: Grain Free Tortillas and Grain Free Chips(Photo credit: Business Wire)

Don Pancho’s new Grain Free Tortillas feature:

  • 9.5 oz per package. MSRP: $3.79
  • Soy Free, Paleo Friendly, Keto Friendly, Vegan, No Trans Fat, Grain Free
  • No artificial flavors or colors
  • Shelf stable and pliable consistency

Don Pancho’s new Grain Free Chips feature:

  • 5 oz per package. MSRP: $3.79
  • Three exciting on-trend flavors: Smoky Queso, Sea Salt, and Hint of Lime
  • Soy Free, Paleo Friendly, Keto Friendly, No Trans Fat, Gluten Free, Grain Free
  • Made from cassava flour

These new offerings are available at Pacific Northwest-based New Seasons Markets, Safeway/Albertsons, Market of Choice, and independent stores, and are expanding nationwide.

Sounds like a boon for snacking sector sales to me!

Don Pancho
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