The journey for sustainable protein just got a little exciting as cutting-edge company Eat Just makes history not once but twice in Singapore. Recently, the brand’s cultured chicken has been approved for sale in the Singaporean market as an ingredient in chicken bites. Shortly after its debut, Eat Just made its first restaurant debut of GOOD Meat Cultured Chicken.
“Singapore has long been a leader in innovation of all kinds, from information technology to biologics to now leading the world in building a healthier, safer food system. I’m sure that our regulatory approval for cultured meat will be the first of many in Singapore and in countries around the globe. Working in partnership with the broader agriculture sector and forward-thinking policymakers, companies like ours can help meet the increased demand for animal protein as our population climbs to 9.7 billion by 2050,” said Josh Tetrick, Co-Founder and CEO of Eat Just.
According to a press release, the first-in-the-world regulatory allowance of real, high-quality meat created directly from animal cells for safe human consumption paves the way for a forthcoming small-scale commercial launch in Singapore of Eat Just’s new GOOD Meat brand. This breakthrough for the global food industry builds on Singapore’s reputation as a world leader in business, technology, and culinary innovation and underscores the country’s dedication to enterprising solutions that advance environmental stewardship.
Eat Just’s regulatory achievement involved an iterative and extensive safety review by the Singapore Food Agency (SFA), Singapore’s regulatory authority entrusted with ensuring a safe food supply. During this process, Eat Just complied with SFA’s food safety requirements for the assessment of novel foods. Soon after this achievement, Eat Just partnered with 1880, an establishment founded to inspire conversations that change the world, to serve guests at a series of highly anticipated dinners in a restaurant debut in Singapore.
“This historic accomplishment is not the result of a single company’s actions–far from it. It’s the result of the imagination and tenacity of Willem van Eelen as well as the many scientists, educators, and entrepreneurs in the field who believed in the power of this idea before most of the folks at my company were even born, including me. Today, we’re thankful for them and will continue to carry on their important work,” said Tetrick in a separate release.
In conjunction with GOOD Meat Cultured Chicken’s restaurant debut, Eat Just launched goodmeat.co, a new digital platform focused on educating consumers about the importance of this method of meat production as worldwide demand for animal protein continues to grow. Through this website, the company aims to highlight the need for safer, more efficient, and less environmentally harmful ways of producing meat as consumption is projected to increase over 70 percent by 2050.
What will we witness next as innovative leaders continue to break the mold? Deli Market News is eager to report.