Eddie Jackson, a current Food Network chef and former NFL star, has worn many hats. Jackson recently dawned a new hat as he was tapped by Beef Loving Texans, the consumer-facing brand of the Texas Beef Council, as the brand’s new Chief Recipe Officer. In this role, he will develop unique, timely recipes for Beef Loving Texans, partnering as an ambassador for the brand. This is a first-of-its-kind partnership for Beef Loving Texans, launching just in time for the holiday season.
"I've had a lot of jobs, and while the title of Chief Recipe Officer is a new one for me, I'm really excited about it," said Jackson. "I love cooking with beef, whether that's in the kitchen or on my eight-foot backyard smoker, so this felt like a natural partnership. I can't wait to get started."
A press release stated that Jackson is the host of two popular food reality television shows including Food Network's Christmas Cookie Challenge and Cooking Channel's Yum & Yummer.
Jackson is also known for participating as a contestant on season four of the reality cooking competition show MasterChef; winning the eleventh season of the Food Network series Food Network Star; hosting his own Food Network cooking competition series, BBQ Blitz; as well as hosting the Food Network cooking competition series Kids BBQ Championship, to name a few. He is also a former NFL athlete and recently released Game Day Eats, a cookbook full of recipes to take your tailgate to the next level from home.
"At Beef Loving Texans, we know some of life's greatest memories are made over a delicious meal. That's why we've teamed up with Eddie Jackson as our new Chief Recipe Officer, to help bring even more tasty beef dishes to the table," said Rachel Parsons Chou, Director of Consumer Marketing. "Eddie brings so much energy, talent, and fun to the team, and he really is the ultimate Beef Loving Texan."
Stick with us at Deli Market News as we wait to see what great things will come from this partnership.