Although known for its fresh fruit arrangements, Edible® is expanding into the baked goods sector with the launch of Edible Bakeshop™. The official launch includes the debut of miniature pumpkin cheesecakes, which will be available for a limited time this fall season.
"As Edible's offerings continue to evolve from special occasion purchases to everyday indulgences, it made sense to launch the Edible Bakeshop brand as a whole new way to delight the consumer," said President and COO Cheikh Mboup. "Research shows that indulging with sweet treats is on the rise, so we have to meet our customers' demands using ingredients that bring wholesome enjoyment to any self-desire or gifting occasion."
According to a press release, the Edible Bakeshop portfolio will also include brownies, mini New York-style cheesecakes, and assorted cookies. These products are sold as individual treats, boxes and platters, and in bundles alongside the brand's signature dipped fruits.
The company’s initial entrance into the baked goods sector began in 2019 when it tested cheesecakes and cookies in stores. Since then, these products have become some of Edible’s highest-selling products.
Check back in with Deli Market News as we uncover the latest to jump into the baked goods foray.