Hy-Vee shoppers have gained access to a unique, better-for-you bread lineup through its partnership with complete protein foodtech startup EQUII. The company is introducing its Complete Protein Balance Bread at 88 of the retailer’s locations across eight Midwestern states.
"We're thrilled to partner with Hy-Vee to bring our Complete Protein Balance Bread to households across the Midwest and reshape perceptions of what bread and daily staples can offer in terms of health and sustainability," says Monica Bhatia, Co-Founder and Co-Chief Executive Officer.
As a press release stated, this expansion brings EQUII's total retail presence to nearly 120 stores, marking substantial growth in the company's distribution network. Along with its growing retail presence, the collaboration marks another milestone showcasing the brand’s dedication to increasing consumers’ access to healthy and better-for-you pantry staples.
Available in Classic Wheat and Multigrain flavors, EQUII's Balance Bread serves 8 grams of complete protein with 3–4 grams of fiber per slice.
“Our Balance Breads have the most comprehensive nutritional profile of any bread on the market, providing 13 percent Daily Value of Protein, 14 percent Daily Value of Fiber, and 45 percent less net carbs in one slice,” adds Baljit Ghotra, Co-Founder and Co-CEO. “We are proud to stand out in a category traditionally dominated by carbohydrate-heavy and nutritionally empty options.”
The product can now be found at Hy-Vee stores in Minnesota, Iowa, South Dakota, Missouri, Kansas, Illinois, Nebraska, and Wisconsin.
Stay tuned as DMN continues to report on the latest launches shaking up the bread and bakery sector!
