New Hope Network, the association behind Natural Products Expo West and East, has decided it will not be moving forward with hosting a rescheduled Natural Products Expo West event in Anaheim, California, in 2020. Instead, it will be shifting its focus and resources toward making Natural Products Expo East 2020 this year’s world-class innovation showcase and community gathering, hosted in Philadelphia, Pennsylvania, on September 23-26, 2020.
According to a statement, after consulting with key partners within the natural products community, the association decided to cancel Expo West due to the developing circumstances around the COVID-19 virus.
“We are directing our attention to Philadelphia and are excited about the opportunities we can provide the industry via our increased exhibition and gathering spaces within the Pennsylvania Convention Center and the plans we have for showcasing the industry’s emerging brands, new product innovations and sustainability efforts in unique ways,” the association said in its statement. “Our goal is to create the energy, experience and excitement delivered every year at Expo West.”
As part of the move, the New Hope Network will be working closely with its Expo West partners, exhibitors, and attendees to find the best solutions moving forward. Thus far, this has included establishing a $5 million fund to support emerging brands that have significantly been affected by the Expo West 2020 disruption.
For more information on the cancellation of Expo West and on the fund, click here. And for any and all industry developments, Deli Market News will continue to report.