FAT (Fresh. Authentic. Tasty.) Brands is expanding its C-suite, both in members and positions. Recently, the foodservice operator named its very first Chief Information Officer, Michael G. Chachula.
“I am so pleased to join FAT Brands, a company with a proven business model and incredibly talented management team,” said Chachula. “Throughout the pandemic, technology has been front and center in the restaurant space, and, as we look to a post-COVID world, it will be even more imperative to have strong systems in place at the corporate, franchisee, and consumer level. I look forward to amplifying what is currently in place and identifying new solutions that will keep FAT Brands at the forefront of our industry.”
With over 25 years of senior management experience in business and technology, Chachula joins FAT Brands to focus on delivering scalable, sustainable, and efficient technology platforms across the portfolio and franchise system to aid in the growth of the company.
According to the release, Chachula is a seasoned executive with experience across the financial services, consumer goods, pharmaceuticals, and hospitality industries. He has a track record of identifying and implementing innovative, technological solutions that drive further revenue growth.
Most recently, Chachula was the Head of Digital and Revenue Growth for The Coffee Bean & Tea Leaf®. He focused on delivering an enterprise POS solution, CRM, marketing automation, and cross-channel omnichannel growth solutions for the brand and its franchise system. Prior to that, Chachula served as the Head of Technology and Executive Director for IHOP® Restaurants within the Dine Brands Global portfolio.
In addition, under Chachula’s leadership, IHOP was presented with CIO Magazine’s 2018 CIO 100 award for in-car marketplace ordering through the dashboard console and natural voice ordering on Amazon’s Alexa as well as Google Home.
“Michael’s experience is a perfect fit to support the growing FAT Brands’ portfolio,” said Thayer Wiederhorn, Chief Operating Officer of FAT Brands. “Michael’s extensive technology background and industry knowledge will help FAT Brands strengthen our technology ecosystem, develop strategic partnerships, and support our domestic and international growth, which, in turn, will enable our company and franchisees to become more efficient and profitable.”
To learn more about his impressive accomplishments, click here.
Congratulations are in order as Michael G. Chachula paves the way in this new adventure!