A new company has made its debut in the bakery sector, adding a health-forward twist on classic baking mixes. TruEats, a line of baked goods mixes as well as a zero-calorie sweetener, has launched, delivering a unique approach to at-home baking that brings together nutrition and taste for consumers to enjoy.
"I've always wanted to combine the ancient Ayurvedic traditions my father taught me, Daven's grandfather, with my nutrition science background to create a product line that every American could benefit from. TruEats has done this. We've turned baked goods into functional foods that can be enjoyed daily," said Dr. Surinder Kumar, Founder. "What really sets our line apart is the taste; we worked with a team of chefs to create recipes that first and foremost taste great—and still kept them naturally gluten-free, sugar-free, high in protein, and high in fiber while also having them be vegan, GMO-free, dairy free, and soy free."
This all-new healthy line of baking mixes uses traditional Eastern ingredients like chickpeas, buckwheat, moong dal, urad dal, and monk fruit. According to a press release, all products in the line have a low Glycemic index and are made with no added sugar. Additionally, they are also free of gluten and grains and are 10 percent plant-based and vegan.
As part of its debut launch, TruEats has introduced four products including Zero Calorie Premium Sweetener, Pancake & Waffle Mix, Brownie Mix, and Dutch Chocolate Muffin & Cake Mix.
TruEats was founded by Surinder and his son Daven to satisfy a need in the market for healthy baked goods products that meet a wide range of dietary needs. Together, the father-son duo have a combined 60 years of experience working for big-name CPG brands and in collaboration with classically-trained chefs that have brought the brand to life.
Surinder has served for over 40 years in senior level innovation and R&D positions at companies like Quaker Oats, PepsiCo, Warner-Lambert, Mead Johnson, and Wrigley, honing his expertise on the market. His son, Daven, brings experience as a food marketer for PepsiCo, Kellogg Co., and Mondelēz to the team, which ultimately helped form TruEats.
All products in the TruEats line are currently available for purchase on the company’s website.
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