Diamonds may be a girl’s best friend, but I’m willing to argue that chocolate holds a bigger space in our hearts. Ferrero recently teamed up with Chiquita to spread some sweetness to all consumers as the dynamic duo rolled out a new campaign. For a limited time and while supplies last, select Nutella® jar lids will showcase a mouthwatering Chiquita banana bread recipe that shoppers will be eager to get their hands on.
“Nutella is always innovating to bring consumers delicious new recipes, and we are thrilled to be teaming up with Chiquita bananas to accentuate the flavors of our beloved hazelnut spread in a brand-new way,” said Todd Midura, Vice President of Marketing, Nutella North America at Ferrero. “Perfect to enjoy as a wholesome breakfast or sharable snack, these new recipes bring two grocery store staples to new heights and create special moments for families.”
Simple, yet effective, the two crave-worthy treats go hand in hand both on the plate and in the grocery store. And with the limits of creation bound only by the shopper’s imagination, cross-promotional opportunities await as consumers continue to look for inspiration while shopping. To help with this endeavor, Chiquita has strategically implementing co-branded secondary displays to cross-merchandise the products in different areas of the grocery store.
“Chiquita is excited to kick-off a collaboration with two iconic brands to offer recipe innovations that will unite both of our passionate fan bases,” said Jamie Postell, Vice President of Sales for Chiquita North America. “We’ve seen a growing demand across blogs and recipe sites for recipes that incorporate Chiquita bananas and Nutella, so we are happy to deliver this long-awaited partnership to our fans!”
And with social media playing a key role across the supply chain, the two brands have joined forces online as well. Throughout the month of April, Chiquita and Nutella are encouraging fans to show how they pair the brand’s bright yellow bananas with Nutella by using #ChiquitaLovesNutella on social media.
According to the release, engaging step-by-step video tutorials showing how to master all-new recipes will also be shared across Chiquita’s social channels.
For more exciting partnerships and promotional opportunities across the specialty, deli, and dairy aisles, keep checking back as we bring you the latest.