Sustainability and innovation go hand in hand—a concept that is proven by SIAL Innovation. After a successful run at the event’s Cibus Food Innovation corner, Ficacci Olive Company’s PaperTray® was selected to take part in the SIAL Paris Innovation program. The company also has some exciting news in the States, as PaperTray earned the How2Recycle label given by GreenBlue.
“The PaperTray represents Ficacci's first commitment to an ambitious long-term sustainability vision,” Giuseppe Ficacci, Co-Owner, told me. “Today, we use over 180 tonnes (over 396,000 lbs) of plastic per year as packaging materials for our olives. Adapting the PaperTray technology to the other upgradable product lines will contribute to a 70 percent cut in volumes of plastic usage by 2030. This significant reduction is definitively the path we want to keep on growing.”
As Giuseppe explained, using the SIAL Innovation logo will help raise significant interest in the product, furthering its chance to travel throughout the worldwide SIAL network: South East Asia, Canada, China, the United States, and India.
“Since 1996, SIAL Innovation has been an area where industry reps, food journalists, bloggers, and everyone involved in food can catch a glimpse of the newest innovations before they hit the market,” Giuseppe explained. “Success in this section can represent a sales boost for our company by creating several business opportunities.”
In addition to this recognition, Ficacci’s PaperTray earned the How2Recycle label from GreenBlue, which is a nonprofit dedicated to sustainable materials. GreenBlue assigned the label to Ficacci's PaperTray because it boasts the exact recyclability requirements necessary.
“This achievement makes Ficacci the first table olive company worldwide to use paper-based packaging, recyclable in the States. We are proud that 85 percent of the material is widely recyclable,” Giuseppe continued. “Ficacci's precautionary approach considers the needs of present and future generations and the natural and social systems on which they rely. Our generation needs to take care of the planet, each in our own way and measure! Children will benefit from what we do today!”
Three cheers for Ficacci on these sustainability-focused initiatives!