As consumers continue to lean toward natural and organic eating options, the bakery aisle is one area expected to perform. Flowers Foods is ensuring that its brand will hold its weight at retail, and recently bolstered its portfolio with another specialty supplier. The company has acquired the assets of Koffee Kup Bakery (KKB) from the court-appointed receiver. Further financial terms of the transaction were not disclosed.
"This acquisition brings brands and production capacity in the Northeast, a key growth market for our company," said Ryals McMullian, Flowers Foods President and CEO. "The Koffee Kup and Vermont Bread Company brands have a strong consumer following in the region, and we'll be evaluating their role within our brand portfolio. We have no immediate plans to reopen the bakeries but will be assessing how they may fit our strategic network optimization efforts in the future."
A press release explained the assets that will be included in Flowers Foods' purchase. The acquisition includes three closed bakeries located in Burlington and Brattleboro, Vermont, and North Grosvenor Dale, Connecticut, and the Koffee Kup Bakery and Vermont Bread Company brands.
KKB was founded in Troy, Vermont, in 1940, and its baked breads, English muffins, buns, and donuts are now marketed throughout the Northeast. In 2013, the company acquired Vermont Bread Company, and subsequently closed its operations in April 2021.
Cheers to this mutually beneficial transaction! Stick with Deli Market News as we bring you more from the specialty sector.