A legacy brand that touched the childhoods of many, Wonder® Bread has a strong influence on the bakery sector. Leveraging this power, owner of the brand Flowers Foods has invested $100,000 to launch its new "Wonder of Science" initiative, aiming to support ongoing scientific learning for students across America.
"We are honored to be part of such an ambitious and rewarding project," said John Steed, Senior Vice President of Legacy Brands at Flowers Foods. "For the past 100 years, Wonder Bread has had a deep connection with classrooms and learning, so we are proud to be working with AdoptAClassroom.org to support education and are fortunate to have Emily [Calandrelli] accompany us along the way."
As stated in a press release, the program consists of partnerships with AdoptAClassroom.org and Emily Calandrelli, an American science communicator, MIT engineer, and Co-Executive Producer and host of Emily's Wonder Lab, a children's educational series on Netflix.
Wonder Bread will donate $100,000 to fund science education in U.S. middle and high schools, and present a series of virtual science events hosted by Calandrelli. The donation will also support middle and high school teachers with supplies and equipment for science education.
"Working with Wonder Bread to bring more funding to science programs is the kind of partnership that we get very excited about," said Ann Pifer, Executive Director of AdoptAClassroom.org. "Supporting STEM education is critical and is an important part of our mission to advance equity in education, to ensure that every child has the opportunity to learn and succeed in school. We look forward to seeing how Wonder Bread's donations will empower students with real life skills."
Calandrelli commented on how the upcoming virtual series will support education for students.
"Getting kids excited about science and interested in how it affects our lives every day is the best part of what I do," she said. "Joining Wonder Bread to spread that message of wonder, not just through my show but directly into classrooms, is a fantastic opportunity. I can't wait to share my love of science with them."
Hats off to Flowers Foods on this selfless investment!