Single Serve Solutions
Some things do get better with age.
FOODMatch Celebrates #NationalOliveDay With the Launch of Latest Divina Collection; Brandon Gross Details

FOODMatch Celebrates #NationalOliveDay With the Launch of Latest Divina Collection; Brandon Gross Details


NEW YORK CITY, NY
Tuesday, May 31st, 2022

Happy holidays! While the winter months traditionally associated with this phrase are long on the horizon, FOODMatch has brought an exciting celebration to the month of June with National Olive Day on June 1! Established by the specialty company seven years ago, the olive-centered holiday coincides with the new crop arrival of Kalamata olives and honors one of the oldest and most diverse foods on the globe. To commemorate this year’s National Olive Day, FOODMatch is rolling out a new collection of Divina pre-pack deli cups.

Brandon Gross, Vice President of Marketing, FOODMatch“We are reinventing our Divina deli cup program to more closely replicate our iconic olive bar experience in a pre-pack, grab-and-go format,” said Brandon Gross, Vice President of Marketing for FOODMatch. “Retailers and consumers alike will now have the best of both worlds—whether they prefer pre-pack and pack-out cups, the self-serve olive bar, or our popular sealed pouches and jars.”

The enticing new collection includes 19 shelf-stable and six refrigerated selections, including United States Department of Agriculture-certified organic varietal olives, conventional varietal olives, stuffed and marinated olives, as well as antipasti, ingredients, and cheese mixes.

To commemorate this year’s National Olive Day, FOODMatch is rolling out a new collection of Divina pre-pack deli cups

As noted in a press release, this lineup provides key benefits for deli buyers and consumers, including:

  • Divina’s signature taste and quality
  • Minimal label and packaging showcasing the product and allowing for an engaging display
  • Greatly reduced labor resources required
  • A 10–12 month shelf-life on most items
  • Perfect for curbside pickup and online ordering
  • MAP (brineless) selections for fresh flavor and optimal texture

The new collection includes 19 shelf-stable and six refrigerated selections, including certified organic varietal olives, conventional varietal olives, stuffed and marinated olives, as well as antipasti, ingredients, and cheese mixes

“Divina cups, like our pouches, jams, and spreads are a perfect item to cross-merchandise with cheese, charcuterie, crackers, and more,” added Gross. “Olive bars across the country are coming back online at full force because we’ve learned there is no exact replication for the self-serve experience (variety, portion control, and freshness) but with this new collection of pre-packed cups, we are ensuring that every customer, no matter where, when, or how they shop, has access to our program. Happy National Olive Day!”

Will you celebrate the day with soaring olive sales? FOODMatch might just be the partner to help you do so!

Happy National Olive Day from all of us here at Deli Market News!

FOODMatchDivina
Topics: