If you hate salsa, we can’t be friends, for who could hate something so delicious? I’ve had the pleasure of eating FoodStory Brands’ Fresh Cravings refrigerated salsa, and let me tell you, it’s life-changing. Apparently I’m not alone in that thinking, for the brand has increased its distribution over the past 12 months, received numerous new authorizations from prominent grocery stores like Walmart Canada, and will soon be available in over 9,000 fresh produce departments.
“This incredible increase in distribution is a testament to our mission to offer consumers an authentic, fresh-tasting, never-cooked or pasteurized, chilled salsa. Achieving the highest repeat purchase rate means shoppers love our salsa, and now they have even more access to Fresh Cravings,” said President of FoodStory Brands, Jay Whitney. “It is our ultimate goal to get people to ‘think outside the jar’ and restore salsa back to what it should be: salsa with a homemade taste that belongs in the produce department.”
According to a press release, Fresh Cravings continues to be available nationwide at Walmart, and entered Kroger and Kroger-owned chains (Dillons, Fry’s, Smith’s, King Soopers, Ralphs, Fred Meyer, QFC, and Food 4 Less), as the only branded salsa in its produce department. The brand’s organic salsa line is currently available across all Publix and GreenWise Markets in Florida, and in select Publix supermarkets in Alabama, South Carolina, and Georgia. Fresh Cravings Organic also entered Texas-based retailer, H-E-B, in March.
Beginning in April, this refrigerated salsa will hit shelves at ShopRite, a division of Wakefern, along with C&K Market and its two banners Ray’s Food Place and Shop Smart. Beyond traditional retailers, Fresh Cravings also launched with distributors Peirone Produce and Charlie’s Produce, which exponentially increased its availability at independent markets. The salsa brand remains available at all of the supermarkets in which it launched in 2018: Tops, ACME, Redner’s, and Dierbergs.
When Fresh Cravings Salsa is in a shopper’s basket, it increases the ring by 66% versus average retailer baskets, as the shopper is inspired to buy other produce and dairy items. Combined with the demonstrated repeat purchase rate, this salsa not only brings shoppers back to the shelf, it also increases overall sales for the retailer.
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