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General Mills Partners with Milk Bar

General Mills Partners with Milk Bar


MINNEAPOLIS, MN
Tuesday, December 10th, 2019

Milk Bar® teamed up with Cinnamon Toast Crunch, one of General Mills’ cereal brands, to create what every kid at heart needs: Cinnamilk.

Mindy Murray, Senior Marketing Communications Manager, Cinnamon Toast Crunch“Our fans have been obsessed with Cinnamilk for a long time,” said Mindy Murray, Senior Marketing Communications Manager for Cinnamon Toast Crunch. “By partnering with Milk Bar, we’re elevating Cinnamilk beyond the cereal bowl, delivering three new indulgent treats. Each of the dessert items puts a unique spin on the iconic cinna-sugar flavor combination, offering fresh ways to savor our cereal this holiday season.”

Milk Bar® teamed up with Cinnamon Toast Crunch to create Cinnamilk

The Cinnamon Toast Crunch Cinnamilk Mix recipe was crafted by Christina Tosi, Milk Bar’s Owner. It will be bottled up and available for fans at Milk Bar stores for $7.00 per bottle (includes eight servings). For those who can’t make it to a store, the product can be found on the bakery’s website for a limited time.

Christina Tosi, CEO, Milk Bar“Milk Bar is a place to escape and enjoy endless possibilities,” said Tosi. “Cinnamon Toast Crunch is one of my childhood favorites, and the flavors and textures it brings spark my imagination every time.”

Tosi also created two exclusive desserts featuring Cinnamon Toast Crunch, a press release noted:

  • Cinnamon Toast Crunch Milk Bar Pie
  • Cinnamon Toast Crunch Marshmallow Cookie

The Cinnamon Toast Crunch Cinnamilk Mix will be bottled up and available at the following Milk Bar locations: New York Flagship, LA Flagship, DC Flagship, DC CCDC, DC Wharf, Harvard Square, NY Upper West Side, NY Chelsea, NY West Village, NY East Village, NY Williamsburg, NY Financial District, and NY Rockefeller Truck.

The Cinnamon Toast Crunch Milk Bar Pie and Cinnamon Toast Crunch Marshmallow Cookie will be available for fans at the Milk Bar NYC Flagship, the Milk Bar LA Flagship, and the Milk Bar Flagship at Logan Circle.

As the bakery continues to break into the retail sector, will we soon see these products hitting grocery shelves? Only time will tell.

Milk BarGeneral Mills
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