Delivery options in the United States and Europe are changing, according to recent reports. Getir recently announced it would be shuttering its operations in these markets.
According to a report from TechCrunch, this move reflects the company’s overarching business plans, as it will now focus solely on its home market of Turkey. The news source went on to note that Getir—once valued at $12 billion—perhaps grew too quickly, which, in turn, led to this immense scaling down of operations.
For those wondering if this affects FreshDirect, the New York e-grocer that Getir bought last year from Ahold Delhaize, Getir said that Fresh Direct will continue its operations.
As the source went on to note, Getir will also exit from Germany, the Netherlands, and the United Kingdom. In July 2023, the company shuttered operations in Italy, Spain, and Portugal.
We will continue to keep our eyes on the delivery landscape as this move is finalized.
