At the start of 2020, we surmised that fish could be swimming their way onto cheese and charcuterie boards. And, for those of us vegetarians, this flavor trend doesn’t have to clash with our ideals. Gathered Foods, makers of Good Catch® plant-based seafood products, is expanding its reach thanks to new celebrity investor backing that builds off of a recent $36.8 million Series B financing round.
"Consumer demand and culinary trends show the evolving excitement for plant-based foods, and the unified support from such an influential group goes far beyond funding alone," said Chris Kerr, CEO and Co-Founder of Gathered Foods. "The message underscored by their backing is invaluable. We are thrilled to welcome all of our new investors and are hopeful for the growth and continued innovation their endorsement creates."
Among this round of investors includes familiar faces like Woody Harrelson, Shailene Woodley, Paris Hilton, and Lance Bass. This will help the Good Catch brand continue to grow its product line—which includes plant-based tuna that offers the taste, texture, nutrition, and experience of seafood without the adverse environmental harm—and team up with new retail partners.
While pescatarian flavors have risen in popularity amongst those consumers with a sophisticated palate, the plant-based trend has also continued to rise. This overlap that Good Catch uniquely occupies is one of the reasons why it’s betting on success in 2020 and beyond. According to a press release, the support from its recent investors will help the brand protect animal welfare and better the world's oceans by lowering the impact of overfishing, proving that this is more than just a trend: It's a lifestyle change that has staying power.
"I've been living a vegan lifestyle for over 30 years. My diet has been driven by the love I have for the environment," said Actor Woody Harrelson. "I have known Chad Sarno for years and am a huge fan of the culinary work Chad and his brother Derek are driving in the market. I'm excited to work with a food brand like Good Catch that leads with taste and aligns with my personal beliefs of making a difference for the animals and our planet."
Actress Shailene Woodley added, "As an advocate for conservation, our planet, and its oceans, I work with organizations around the world to help combat climate change and protect our oceans from pollution. That's why aligning with Good Catch feels like a natural extension of my continued work. They are a like-minded brand that is doing their part to have a positive impact on our oceans and our planet, all while creating delicious plant-based seafood alternatives. I'm excited to see what innovative products they come up with next."
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