Chocolate is known as one of the world's most infamous guilty pleasures, but Founder and Chief Creative Officer Jukka Peltola had an idea to create a chocolate that is not only delicious, but good for you! That’s why, in 2015, he founded Goodio.
The company makes organic chocolate with nutritious ingredients, fusing them with flavors such as wild blueberry and sea buckthorn. All the bars are made with raw cacao, which is high in antioxidants. Goodio’s Chief Operating Officer Jussi Salonen spoke with me about how the company was developed and how it relates to the U.S. market.
“Jukka started the company because he couldn’t find any better chocolates on the candy shelf in Finland back then,” Jussi said. “He also felt like cacao as an ingredient had the most room for improvement when it came to sustainability and paying the farmers fair prices. As a result, he decided to start doing chocolate himself. The company has been on a mission since the beginning to accelerate positive change with the world’s best chocolate. This means our vision is to focus on radical transparency in the food industry.”
One of the brand’s newest product line is its Nordic Flavors, which include: Metsä, Marji, Meri, and Kukka.
“This is our tribute to the magical Nordic nature,” Jussi said. “We use some really cool ingredients found in the Finnish nature that have not been used in chocolates before.”
Jussi explained that to differentiate itself in the chocolate industry, the company puts a lot of emphasis on its unique design and packaging.
“Jesse [Kühn], our Designer, has been a core team member and partner since the beginning,” Jussi said. “Our roots are in the Nordic culture, and design has always had a strong role in it. It has always been the backbone of our company in packaging design and in everything that we do.”
Jussi explained that the company’s overall message and brand is a holistic approach that encompasses well being, sustainability, and transparency.
“Our vision is to achieve total transparency that includes openness on ingredients, recipes, sourcing, and value chain,” he said. “Our tagline, It’s all good, means adding wellbeing in a multitude of ways. Through the health effects, high-quality taste, and aesthetics of our products, through fair payment to everyone on the value chain, and by being socially and environmentally responsible.”
In relation to the Goodio team and its products, Jussi said as a team, everyone brings a multitude of talent and versatile background to the mix.
“A lot of our team members don’t have a background in the food industry,” he said. “Perhaps when you look at something at a distance, you see it more clearly than being in the middle of everything. The talent of our team is just fantastic and super innovative. Take for example our designs, our world-class production, and the fact that we make all of our chocolates in house, bean to bar, in Helsinki, Finland.”
For updates on Goodio and its products, keep checking back with Deli Market News.