A brand-new line of gourmet popcorn is hitting the market in the form of Harry & David® POP!™. Snacking is being taken onto a whole new, bold level in nine delicious flavors.
“Our line of innovative snacks uses only real butter and caramel, making the range a decadent but lighter offering for shoppers,” Greg Sarley, Senior Vice President of Merchandising, Gourmet Food and Gift Baskets, 1-800-FLOWERS.COM, tells me. “Innovation continues to fuel growth in the ready-to-eat popcorn category, and this new high-quality assortment really delivers on the big, bold flavors consumers are craving.”
The range of gourmet popcorn features artwork inspired by classic comics. Vibrant, engaging, and convenient-sized, shoppers will be drawn by the colorful imagery and flavor profiles on the shelf. Available in bags ranging from 5 to 7 oz, Harry & David currently offers:
“We wanted the colors on the outside of the packaging to be as bold as the flavors inside,” continues Greg. “This will help the product stand out from all the other popcorn brands on the shelf.”
Currently, the product is on shelves at Festival Foods and Piggly Wiggly, and it is available for nationwide distribution.
Tingle the taste buds with this top-quality product, and you’ll notice the smiles on all your shoppers’ faces.
