Grocery Outlet is entering a new market on the East Coast, recently announcing plans for its first store in the state of New Jersey. The new market gives the grocer an ample opportunity to fortify its nationwide presence in the Garden State as it continues its growth plans.
Chief Executive Officer Eric Lindberg disclosed the company was eyeing the East Coast in November 2020 as part of its multi-store expansion plan. The CEO stated Pennsylvania and New Jersey were a few markets the company was eyeing.
According to local news source Jersey Digs, the new location is expected to open this fall and will be located at the Hamilton Plaza in a former Kmart store, which closed in December of 2019. Grocery Outlet’s footprint in New Jersey will stand at 20,644 square feet, 14,265 of which will be used as the sales floor.
The news source also noted that Grocery Outlet Director of Real Estate Jack Reilly revealed that the chain is still “actively seeking expansion in New Jersey.”
Where will Grocery Outlet target next for growth? Deli Market News will keep an eye on the wire.