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Grocery Outlet Launches First E-Commerce Offering in Partnership With Instacart; Eric Lindberg and Carolyn Everson Comment

Grocery Outlet Launches First E-Commerce Offering in Partnership With Instacart; Eric Lindberg and Carolyn Everson Comment


EMERYVILLE, CA
Friday, October 22nd, 2021

We’re in an industry of risk-takers and go-getters, and Grocery Outlet Holding Corp. is displaying its tenacity as it just made a first-ever move to fortify its operations. Partnering with delivery platform Instacart, Grocery Outlet is launching a pilot program to offer its own e-commerce shopping experience for the first time.

Eric Lindberg, Chief Executive Officer, Grocery Outlet“The pandemic has changed the retail experience and how people shop—advancing e-commerce by a decade in just a year and a half,” said Grocery Outlet Chief Executive Officer Eric Lindberg. “We think it’s important to make our great-value products available across another platform and to a greater audience, introducing Grocery Outlet to customers who may not have shopped with us before. Consumers are telling us that convenience is more important than ever—and we are listening. We’re using this program with Instacart to continue expanding the strong foundation of touching lives for the better that Grocery Outlet was built upon 75 years ago.”

Through Instacart, the program will run for six months across 68 of the retailer’s California-based stores. Products from Grocery Outlet’s independently owned and operated stores will be available on Instacart’s platform for same-day delivery, allowing customers to get what they need delivered quickly and affordably, while still holding true to the retailer’s unique in-store treasure hunt experience.

Partnering with delivery platform Instacart, Grocery Outlet is launching a pilot program to offer its own e-commerce shopping experience for the first time

As explained in a press release, Instacart will provide additional accessibility and convenience to Grocery Outlet customers through this platform. By doing so, Instacart serves as a retail enablement partner, aiming to create the best e-commerce offering possible for grocers.

Carolyn Everson, President, Instacart“For 75 years, customers have relied on Grocery Outlet to feed their families, and we’re proud to now partner with them to bring their incredible brand online for the first time ever. Customers can now have Grocery Outlet’s unparalleled selection of affordable groceries and pantry staples delivered from the store to their door in as fast as an hour,” said Carolyn Everson, Instacart President. “We’re proud to unlock this new e-commerce solution for Grocery Outlet and create even more ways for their customers to save no matter how they choose to shop.”

A major step has been taken, what will the retail landscape look like as we continue stepping up to meet change head-on?

Grocery OutletInstacart
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