Examining the $1 trillion United States grocery market is no easy task, but dunnhumby successfully conducted a nationwide study to uncover the top grocery retailers. After concluding its survey, dunnhumby announced that H-E-B was the top U.S. Grocery Retailer in the seventh annual Retailer Preference Index (RPI).
The chain is the first to be recognized as No. 1 in the RPI ranking. H-E-B is followed by Amazon in second place and Costco in third, making them the top three grocers for a second year in a row.
“Knowing your customer and your competitive positioning regarding customer needs will be critical for retailers to scratch out any organic growth in 2024. Customers are re-evaluating their opinions of retailers more than ever and that will only intensify in the coming months due to the economic headwinds facing consumers,” said Matt O’Grady, dunnhumby's President of the Americas. "In this year’s RPI, we illuminate how the consumer views the grocery market and how different retailers are meeting the general population’s needs as well as the needs of different consumer segments.”
According to a press release, the seven other retailers in the top 10 are 4) Market Basket, 5) Sam’s Club, 6) Wegmans, 7) Aldi, 8) ShopRite, 9) Walmart Neighborhood Market, and 10) Walmart. The dunhumby RPI is one of the only approaches to ranking grocers that combines financial results with customer perception. It includes the largest 65 retailers in the industry that sell everyday food and non-food household items.
Key findings from the study include:
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