Consumer diets are wide ranging, presenting many opportunities for brand growth in the specialty space. The Happy Egg Co. recently targeted another consumer group, announcing that its products received Kosher certification by The Orthodox Union (OU).
"At Happy Egg, it's our belief that every person deserves a better egg," says Dan Arnsperger, CEO of Happy Egg Co. "With over 12 million American consumers choosing Kosher food products for reasons related to food safety, health, taste, and dietary restrictions, we are thrilled our new certification can help bring even more consumers into the Happy Egg family."
According to a press release, the OU Kosher symbol on Happy Egg packaging validates the highest standards of kosher certification and verifies its ingredients, production facility, and actual production, including all ingredients, derivatives, tools, and machinery, have no trace of non-kosher substances.
The OU Kosher symbol appears on close to 70 percent of America's Kosher certified foods, with the organization certifying over one million products, produced in more than 12,000 plants, located in 104 countries around the world.
"It brings us great joy that we can now offer Happy Egg products to the ever-expanding Kosher community," says Rabbi Chaim Loike, Rabbinic Coordinator of The OU. "The OU symbol is one of the world's best-known trademarks and has become synonymous with quality, an attribute we know that Happy Egg products will offer to shoppers."
Along with its Kosher certification, Happy Egg announced earlier this year that it is the first and only Whole30 approved egg brand. Known for its best in class standards, all Happy Egg products are Certified Free Range by the American Humane Association. Happy Egg hens are raised on over eight acres of pasture with access to the outdoors year-round, which is nearly 10 times the amount of space provided by standard free range farms.
As new consumer trends continue to evolve, keep checking in with us here at Deli Market News.