Candy bar or snack cake? The choice is yours. Or rather, it was, until Hostess Brands announced the debut of a creative product innovation that merges the two beloved snacks in the form of its new Hostess® Kazbars™.
"We know that consumers are craving multi-textured snacks—and the variety of creamy, crunchy, and rich layers in our new Kazbars will make every snacking experience a more joy-filled one," says Christopher Balach, General Manager. "This new kind of snack delivers the familiar, moist Hostess cake consumers know and love with a new, delicious fusion of layers and textures. The snack has performed strongly with consumers throughout product testing, and we're excited to see that translate in the marketplace."
The first-of-its-kind, candy-bar-inspired innovation combines layers of soft chocolate cake, crème, candy crunch, and melt-in-your-mouth caramel or smooth chocolate fudge, a press release explained. Available in Chocolate Caramel and Triple Chocolate varieties, consumers will be able to kick their sweet cravings with the delicious bars covered in a rich, chocolate-flavored coating and topped with a delightful drizzle.
Hitting shelves in mid-March, Kazbars will be available at grocery and mass retailers nationwide in two sizes ideal for any snacking occasion. The product is offered in 10 oz boxes containing eight individually wrapped 1.25 oz mini bars. Single individually wrapped Kazbars will also be sold in a 2.75 oz size at convenience stores as well as grocery and mass retailers nationwide.
Bring this sweet treat to your shoppers, and the sales boost you see will be even sweeter!
