HoneyBun or Donettes? This is a question consumers will no longer be forced to answer as The J.M. Smucker Co.’s Hostess® brand brings an exciting flavor combination to store shelves. Merging these two beloved snacks, the brand has introduced its new HoneyBun Donettes®.
"We know that snack lovers are increasingly seeking new flavor combinations, and the melding of distinct tastes and textures offers a unique snacking experience," said Chris Balach, Vice President, Marketing, Sweet Baked Snacks at The J.M. Smucker Co. "The Hostess brand continues to lead in delivering mouthwatering innovations like HoneyBun Donettes that satisfy consumers' cravings and bring joy not only to their breakfast routine, but throughout their day."
HoneyBun Donettes will begin to roll out at grocery retailers and convenience stores nationwide in early March and will be available in standard bagged packaging as well as a single-serve option. The unique new bakery treat incorporates the warm cinnamon and sweet vanilla glaze flavor of Hostess HoneyBuns combined with the soft, fluffy texture of Hostess Donettes.
As a press release detailed, this new mashup is only the second of its kind in recent Hostess snacking history. Last year, the brand debuted its successful Hostess Ding Dongs® x Twinkies® Mashups, which featured the spongy cake and signature crème filling Twinkies fans know and love covered in Ding Dongs fudgy chocolate frosting.
How will the ever-popular Hostess lineup continue to expand? DMN will be here to report.
