September was a month of evolution for Hy-Vee as the grocer announced not only a new President and grew a vital partnership, but also held its quarterly “Best of Local Brands” Summit to diversify its product portfolio. To keep the momentum going, Hy-Vee has announced it will be expanding its reimagined format in Wisconsin.
Currently, Hy-Vee has invested more than $27 million into the community as it built, furnished, and stocked the grocery store. Hy-Vee’s latest location will be sitting on approximately 92,000 square feet and is conveniently located close by a Hy-Vee Fast and Fresh convenience store, which opened earlier this year.
The long-awaited store will offer a new dining experience for customers with a large, open Food Hall dining area for fast-casual dining, which includes Hy-Vee’s new breakfast menu; a pub with a full bar and outdoor patio; Mealtime offerings; Mia Italian; HyChi; Nori Sushi; Market Grille Express; Long Island Deli; and a Wahlburgers.
Additionally, the new store will offer amenities that the company has become known for, including a full-service bakery including artisan and specialty breads, patisserie, cakes, and cake decorator station; full-service delicatessen including shaved meats and cheeses, specialty cheese, and charcuterie; a full-service meat counter including a Chef’s Station, dry aged steaks case, Chophouse, and packaged meats; a full-service seafood counter with sustainable seafood options; and much more. Hy-Vee will also be bringing in electronic shelf tags and has more than 100 TVs for digital marketing. Digital kiosks are also available for ordering cakes and freshly prepared foods.
According to the release, the store will also feature new technology with Scan and Go, as well as self-checkout options available for a contactless shopping experience. Other amenities include Hy-Vee Aisles online grocery delivery and pick-up service, guest services, mother’s room, and money transfers.
The store will be open from 5 a.m. to midnight daily and will carry about 100,000 items, including more than 10,000 specialty items.
As Hy-Vee makes plans to debut this reimagined format in new locations, keep a tab open for Deli Market News to find out where it will pop up next.