Health and wellness are top of mind for consumers, and plant-based eaters in particular are looking for ways to elevate the plate. Now, they will have a new option to choose from, as Impossible Foods has launched its newest product: Impossible™ Beef Lite.
"We're constantly working to compete with beef in all of the ways that matter to consumers, including nutrition," said Peter McGuinness, President and Chief Executive Officer. "A lot of health-conscious fans and shoppers are looking for a plant-based beef option that's high in protein and nutrients with even less fat, and Impossible Beef Lite is our solution to that. It's got 21 grams of high-quality protein, a whopping 75 percent less saturated fat than lean ground beef from cows, and of course no cholesterol. It's a perfect plant-based way to customize all of the great recipes that call for lean animal ground beef."
Impossible Beef Lite features 21 grams of protein, no trans fat or cholesterol, and 75 percent less saturated fat as well as 45 percent less total fat. The nutrient-packed product is also a good source of fiber, iron, B vitamins, zinc, and potassium while featuring 33 percent less sodium, according to a press release. The new product is a flavorful, high-protein addition to numerous dishes like tacos, chilis, stir-frys, soups, and lasagna.
Impossible Beef Lite has already begun rolling out in the fresh meat aisle of select retailers, with wider nationwide availability expected in the coming weeks.
Stick with Deli Market News as we continue to cover the latest and greatest.