As the online delivery sector has shown a boom in growth, so too has Instacart, the online grocery platform. With its business continuing to expand, the company announced that it has appointed Carolyn Everson as President, effective September 7.
"Instacart's in a league of its own with a pioneering, sustainable business model that delivers more value and delight to customers, more growth and customer engagement to retailers, and more sales and product discovery to brands. Working with Fidji again is a once-in-a-lifetime opportunity as Instacart redefines the connection consumers have to food during a pivotal moment of innovation within our industry," said Everson. "I'm thrilled to join Fidji's leadership team and combine my love for advertising and partnerships with my deep passion for global team building. We are in a period of rapid grocery e-commerce adoption and Instacart is incredibly well-positioned to play an important part in people's lives for many years to come."
In her new role she will oversee Instacart’s retail, business development, and advertising businesses as well as the company’s people, policy and government affairs, legal partnerships, Instacart pickups, and its care teams. She will report directly to Fidji Simo, Chief Executive Officer, and will succeed current President Nilam Ganenthiran, who has recently been appointed to Strategic Advisor to the CEO.
Everson joins Instacart after more than a decade working at Facebook where she most recently served as the Vice President of Global Marketing Solutions, leading the company’s relationships with advertisers and agencies, according to a press release. In her previous role she oversaw a team that focused on global partnerships and agencies, as well as Facebook’s Creative Shop. Throughout her time with Facebook, Everson played a vital role in building and growing the company.
Prior to Facebook, Everson was Corporate Vice President of Microsoft’s Global Advertising Sales and Trade Marketing teams. During that time she led the company’s advertising business across Bing, MSN, Windows Live, Mobile, Gaming, Atlas, and the Microsoft Media Network. She also spent almost seven years at MTV Networks, where she held the role of Chief Operating Officer and Executive Vice President of U.S. Ad Sales.
"I've had the privilege of working with Carolyn for a decade and know just how lucky we are to have her leadership and talent at Instacart. Carolyn's an industry legend, best known for cultivating strong, trusted relationships that drive strategic value for partners. At Instacart, partnerships and relationships are at the heart of everything we do. With more than 600 retail partners and thousands of advertisers helping power our marketplace, Carolyn's unmatched experience and authenticity will be a key driving force for our business as our teams prepare for our next chapter of growth,"Fidji Simo, CEO, commented. "With Carolyn at the helm as President, I'm excited to reimagine the role Instacart plays in the future of food by unlocking more inspiration, personalization, and accessibility for consumers around the world, while also driving even more growth and engagement for our partners and the broader grocery industry."
Everson is on the Board of Creative Artists Agency, as well as the Humane Society of the U.S., the Mobile Marketing Association, and the Advertising Women of New York Foundation. She is also a member of the Villanova University Board of Trustees.
She holds a bachelor's degree in Liberal Arts and Communications from Villanova University, from which she graduated summa cum laude. Everson also earned a master's degree in Business Administration from Harvard Business School, where she was a Baker Scholar.
Congratulations to Carolyn Everson on this recent appointment!