Pickles and hummus? Now, that sounds like a match made in snacking heaven to me. The pairing is coming to grocery shelves this summer as Ithaca Hummus and Grillo’s Pickles have collaborated to introduce the new limited edition Ithaca Grillo’s Pickles Hummus.
“We’re always looking to push the boundaries and reinvigorate growth within the hummus category with innovative flavors, while also giving our fans something deliciously bold to snack on,” said Chris Kirby, Founder and Chief Executive Officer of Ithaca Hummus. “Grillo’s commitment to using fresh ingredients perfectly aligns with Ithaca’s brand ethos and allows us to continue to provide our fans with an ultimate hummus option that packs intense flavor with every bite—making this collaboration a no-brainer. What better way to celebrate grilling season than with a tangy, dill-pickle-flavored hummus as the quintessential barbecue must-have? We’re looking forward to seeing fans taste this unbelievable collab and how they put their own spin on enjoying it.”
Grillo’s Pickles’ clean and simple signature dill flavor blends with Ithaca’s distinctive cold-crafted hummus for a new, bold summer offering. According to a press release, Ithaca Grillo’s Pickles Hummus amplifies any burger or hot dog with a refreshing, pickle-forward bite and brings a kick of dill when topped on sandwiches and dipped with crudité.
Shoppers can purchase the new Ithaca Grillo’s Pickles Hummus at select retailers including Whole Foods Market, Hannaford, Fresh Direct, Stop & Shop, Price Chopper, Tops Friendly Markets, Market Basket, Safeway Seattle, NCG, and Big Y, with additional retailers rolling out nationwide throughout the summer.
“This collaboration is a fresh way to add that great Grillo’s flavor to your summer plates,” said Eddie Andre, Director of Brand Experience, Grillo’s Pickles. “Partnering with Ithaca Hummus to highlight our pickles through this fun and delicious product mash-up is something we’re excited to bring to life and think our fans will go crazy for it. This hummus is going to be a staple in refrigerators everywhere this summer for sure!”
I can’t wait to get my hands on this new offering, and I’m sure your shoppers will feel the same once they hear the news.
