I may not be a football superfan, but even I know that buffalo ranch and the Big Game go hand in hand for many avid Super Bowl viewers. Ithaca Hummus has honed in on this iconic flavor duo with its latest launch, introducing an exciting addition to its beloved line: Buffalo Ranch Hummus. To celebrate this snack-worthy option, Ithaca is also offering consumers a limited-series Buffalo Ranch Big Game Day Kit, which will be shipped directly to homes nationwide in support of an epic game day spread.
"Creating the plant-based version of a game day favorite was a responsibility we took very seriously at Ithaca Hummus," said Chris Kirby, Founder and CEO of Ithaca Hummus. "As a brand from Upstate New York, we know our fans would be disappointed by anything with the name buffalo that failed to deliver the intense flavor of chicken wings. Getting it done in a dairy-free, plant-based format was not easy, but our team most assuredly rose to the challenge. We think our new Buffalo Ranch Hummus is a hit, and we're thrilled to make it available nationwide with a fun DTC option just in time for the big game. Now we just need to know, are you #teambuffaloranch with us?"
Ithaca's newest variety marries its restaurant-quality hummus with the classic combination of buffalo and ranch to bring consumers a plant-based offering they won't be able to put down. Game day has become synonymous with wings, dip, and of course the heated debate around blue cheese versus ranch. Ithaca has weighed in loud and clear with this Buffalo Ranch Hummus, delivering the mouth-watering experience consumers have grown to love in traditional buffalo chicken dip—no chickens required.
Ithaca teamed up with Simple Mills and Epicurean to elevate this Sunday snacking celebration, according to a press release. The Ithaca Hummus Buffalo Ranch Big Game Day Kit packs bold flavor and a delicious game day spread into one convenient box, shipped directly to consumers’ doors for a total of $60. This specialty, limited series box includes:
"At Simple Mills, we love to create nutrient-dense upgrades to familiar favorite snacks, which is why we were thrilled to hear about Ithaca's new Buffalo Ranch Hummus and join in on the fun with the Big Game Day kits," said Michelle Lorge, Vice President of Marketing for Simple Mills. "Our Almond Flour and Veggie Pita crackers couldn't have asked for a better Game Day companion."
Fans can purchase the delicious new Buffalo Ranch Hummus at select retailers including Stop & Shop, Wegmans, Target, Fresh Direct, and Hannaford Fresh for $4.99, or snag a Big Game Day Kit at Ithacahummus.com for $40 while supplies last.
"Ithaca Hummus and Epicurean are like TWO chickpeas in a pod…or…now, a box," said Jesse Michels, Art Director at Epicurean. "Either way, Epicurean is excited about all the combos going into the new Buffalo Ranch Big Game Day Kit!"
Make sure that retail shelves are stocked with the best game day fare this year, and keep checking in with Deli Market News for the latest reports.
