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Jack Link’s® Unveils Partnership with Dr Pepper®; Holly LaVallie and John Alvarado Comment

Jack Link’s® Unveils Partnership with Dr Pepper®; Holly LaVallie and John Alvarado Comment


MINONG, WI
Friday, March 29th, 2024

There are simply not enough words to describe my immense love for Dr Pepper® and its celebrated 23 flavors. With that said, I’m sure you can imagine my glee when I learned that Jack Link’s® had teamed up with the Dr Pepper team to launch Jack Link’s WILD Dr Pepper-inspired meat sticks and Jack Link’s Dr Pepper-inspired beef jerky.

Holly LaVallie, Senior Vice President of Marketing, Jack Link’s®“Pairing two flavor icons like Jack Link’s and Dr Pepper is sure to provide a delicious treat that snack fans are going to love,” said Holly LaVallie, Senior Vice President of Marketing at Jack Link’s. “For loyal consumers of Jack Link’s jerky and meat sticks products who are looking for a completely new flavor in the meat snack aisle, this one is for you! I am incredibly excited to get this in the hands of our consumers to deliver a new sweet and savory snack taste.”

The new offerings are infused with the distinctive flavors inspired by the beloved soft drink, with each bite delivering a delightful blend of sweet and savory sensations, a release relayed.

Jack Link’s® had teamed up with the Dr Pepper® team to launch Jack Link’s WILD Dr Pepper-inspired meat sticks and Jack Link’s Dr Pepper-inspired beef jerky (Graphic: Business Wire)Jack Link’s WILD Dr Pepper-inspired flavored meat sticks made their debut on retail shelves starting in January 2024 at Circle K Convenience, Gas Stations, and Amazon. The beef jerky will follow, landing on shelves in June 2024.

“We are excited to team up with Jack’s Links to create a one-of-a-kind flavor and craveable snack,” shared John Alvarado, Senior Vice President of Dr Pepper Brand Marketing. “We can’t wait for our fans to see this on shelves and have another way to enjoy Dr Pepper’s flavor.”

I will literally be counting down the days until I can get my hands on this new launch, and I know your Dr Pepper-loving shoppers will be, too. Our taste buds are depending on you!

Jack Link's®
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