Despite the pandemic changing shoppers’ eating habits and causing them to spend more time at home, it seems many of them are still guilty of skipping the most important meal of the day. To help consumers stay on track and introduce them to enticing new breakfast options, Impossible Foods has recently teamed up with Jamba® for the launch of its new fuel-good food menu items.
Among the new items are Handwiches, which is Jamba’s take on the classic breakfast sandwich designed to pack flavor into a small package that fits in one hand for easy eating on-the-go, according to a press release. This delicious, pocket-sized sandwich comes in two flavors: the IMPOSSIBLE™ Handwich, which features plant-based sausage layered with melted white cheddar cheese between two toasted sprouted grain buns; and the Classic Sausage, Egg & Cheese Handwich, which includes five layers of deliciousness made with all-natural pork sausage, egg, melted white cheddar cheese, and toasted sprouted grain buns.
In addition to the new Handwiches, Jamba has also launched a new Spring Veggie Egg Bake with red bell peppers, spring leeks, and artichoke hearts.
"At Jamba we pride ourselves in offering our guests a wide selection of menu items that meet all lifestyles," said Danielle Fisher, Vice President of Marketing at Jamba. "For years we've been a go-to morning stop with our freshly blended smoothies, juices, and bowls. Now, the IMPOSSIBLE Handwich, featuring delicious sausage made from plants, along with our Classic Handwich and Egg Bake, deliver guests flavor-packed, hand-held options that bring even more variety as they kick start their day."
Will we see this plant-based partnership flourish as the sector experiences even more growth? Stay tuned to Deli Market News, because we are sure to find out.