J&J Snack Foods introduced a debut product to retail shelves. The supplier launched its new artisanal soft pretzel retail product line, Brauhaus™ Pretzel, which can be found at select Price Chopper and Meijer stores this fall. The line will roll out to other retailers in 2025.
“Brauhaus Pretzel is J&J’s leading soft pretzel brand in foodservice channels, and we’re beyond excited to offer this hand-crafted, premium product in the freezer aisle for consumers to easily serve at home,” said Joanne Mizner, Vice President of Marketing - Retail at J&J Snack Foods.
According to a press release, these Brauhaus Pretzels are authentic, Bavarian-style, sourdough soft pretzels that are hand-crafted with simple ingredients.
Each has a light and fluffy interior that is balanced with a delectable crunchy exterior. Whether pairing with a cold beer or simply enjoyed on its own, these pretzels are a must-have for snacking consumers.
In addition, J&J Snack Foods is bringing a new twist to its product portfolio with Brauhaus Pretzel artisanal sourdough twists. These are available in 4-count packs with an Everything Bagel topping packet.
“We’ve done our research and we know that sourdough pretzels are considered a highly relevant, classic snack or appetizer item. The authenticity is baked in—from Oktoberfest celebrations to holiday grazing tables, this snack is sure to level up snacking and entertaining at home,” added Mizner.
Stick with Deli Market News for the latest in all new products.
