J&J Snack Foods Refreshes SUPERPRETZEL^® with a Bolder Taste and Softer Texture; Lynwood Mallard Discusses

J&J Snack Foods, a leader in the snack industry and the maker of SUPERPRETZEL^®, the nation’s #1 soft pretzel brand, is rolling out a new recipe that delivers a softer texture and a richer, more robust flavor—just in time for National Soft Pretzel Day. Fans of the classic snack can expect the same iconic SUPERPRETZEL shape and easy preparation, now with an even more satisfying bite.

Through extensive nationwide research, the J&J Snack Foods Research & Development team explored ways to enhance taste and texture of the beloved 50+ year old SUPERPRETZEL recipe — ensuring the new product not only meets but exceeds today's consumer expectations.

“We have a passion for pretzels at J&J Snack Foods, and SUPERPRETZEL has been a household favorite for more than 50 years,” said Lynwood Mallard, CMO at J&J Snack Foods in a recent press release. “We listened to our customers and made small but meaningful recipe updates to enhance the product while keeping the signature twist, convenience, and vegan-friendly recipe our fans love.”

Why Fans Will Love the New SUPERPRETZEL:

• New Recipe, Same Twist – More robust in flavor, with a heartier, Bavarian-style bite.
• Softer Than Ever – A reformulated texture for an even better snacking experience
• Still Vegan – A recipe refresh that keeps its plant-based goodness
• A Fresh Look, Same Great Value – New and refreshed packaging!
• Found Nationally – in your local grocer’s freezer.

SUPERPRETZEL’s new recipe is already hitting shelves and will continue rolling out to retailers nationwide throughout the spring, giving pretzel lovers everywhere a chance to enjoy an enhanced version of their favorite snack.