At a time when Americans can seem more divided than ever, Johnsonville has found some of the commonalities that link us. As part of its Keep It Juicy campaign, the sausage provider conducted a National Temperature Check survey of over 2,000 U.S. adults and found some things Americans can agree on.
"We know the world is full of serious problems sausage can't fix," said Jamie Schmelzer, Senior Director of Marketing, Johnsonville. "But this data shows most of us would like to make more time for fun and togetherness. Lots of people agree great food makes that easier, so we're happy to play our small, sausage part."
The survey was conducted online by The Harris Poll from February 29–March 4, a release explained. Key findings include:
The Keep It Juicy campaign has kicked off with the launch of a new ad creative, with additional initiatives to be announced at a later date.
To read more of the survey results, click here.
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