JUST, a company devoted to developing healthier, more sustainable foods is riding high on a wave of growth, recently launching its JUST Egg product in Kroger stores across the country. Now, the company is kicking off a new campaign to celebrate Better Breakfast Month in September.
“We believe that a more just food system begins at breakfast and we’re thrilled that people around the country are now able to enjoy eggs made from plants at home, at work, at school, or at their favorite restaurant,” said Josh Tetrick, Co-Founder and CEO. “I’m grateful for the talented team, retail and foodservice partners, and consumers who helped get us here and look forward to introducing JUST Egg to millions more in the months to come.”
JUST will be partnering with more than 150 foodservice operators, including restaurants, colleges, and universities, to promote its plant-based JUST Egg as a better breakfast alternative for people and the planet. Over the course of the month, the company and its partners will utilize digital and traditional media along with in-store signage to increase awareness about improving the nutrition and sustainability of the most important meal of the day.
The new campaign also celebrates the partners and consumers who helped make JUST Egg a breakout new product in its first year of distribution. Now stocked by 20 of the 23 largest retailers in the U.S., the company recently disclosed that select Walmart stores will carry JUST Egg on their shelves. The product continues to gain momentum, and was named by SPINS—leading provider of data and insights for natural, organic, and specialty products—as the number one selling refrigerated liquid egg in the Natural Channel, according to a press release.
The latest consumption trends and studies reveal that more and more consumers are seeking out plant-based products and healthier, low-sugar, and protein-rich food options. In consumer surveys, 77 percent of consumers who choose JUST Egg are meat eaters, 21 percent do not eat animal products, and 57 percent report interest in eating more plant-based proteins in the next year.
Consumers are also now paying much closer attention to the environmental impact of the food they eat. JUST Egg is a more sustainable option for consumers, as the product uses 98 percent less water, emits 93 percent less carbon dioxide, and uses 86 percent less land than conventional animal sources. To date, JUST has sold the equivalent of 10 million chicken eggs, saving 361 gallons of water, 1.46 million kg of carbon dioxide, and 2.5 million square meters of land.
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