A dynamic C-suite team is nothing short of spectacular, especially when all of the right people are involved. Recently strengthening its own lineup of Chiefs, the snacking manufacturer Kar’s Nuts announced that Jennifer Bauer has joined the company as the new Chief Marketing Officer.
“Having spent more than seven years in the snacking category and more than a decade before that in the CPG space, I have been very aware of the strong brands the Kar's Nuts team has been building,” said Bauer. “I look forward to partnering closely with my colleagues as we invest in growth, innovation, and adjacent product categories to ensure that Kar's continues to bring new ideas that will help our customers grow their categories.”
As reported in a news release, Bauer brings to Kar's Nuts more than 17 years of marketing experience with consumer-packaged goods companies, including the last seven years in the snacking category. She has joined Kar's from Campbell Soup Company, where she most recently served as Vice President of Marketing for premium snack brands Snyder's of Hanover® Pretzels, Snack Factory Pretzel Crisps®, and Lance® Crackers.
Bauer previously held marketing leadership roles at Snyder's-Lance and Diamond Foods, where she worked on the Pop Secret®, Emerald® Nuts, and Diamond of California® brands. Her CPG career began at The Clorox Company, working on Hidden Valley Ranch® salad dressings.
“Jen Bauer has a sharp understanding of consumer behavior and her ability to turn insights into executable ideas makes her an ideal fit for our growth agenda at Kar's,” Vic Mehren, CEO, said. “We're especially pleased that she has joined Kar's at this extraordinary and challenging time to lead our marketing efforts. Jen will focus especially on accelerating our innovation agenda while also playing a key role on our leadership team in helping to set our strategic direction.”
Congratulations to Jen Bauer on this exciting new leadership opportunity!