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KeHE Distributors Shifts Summer Show to Virtual Format; Ari Goldsmith Shares

KeHE Distributors Shifts Summer Show to Virtual Format; Ari Goldsmith Shares


NAPERVILLE, IL
Thursday, January 27th, 2022

The highly anticipated 2022 Summer Show is on our doorsteps, and KeHE Distributors does not want you to miss it. From January 26 through February 11, KeHE is hosting its Show virtually via the newly enhanced KeHE CONNECT® platform, giving retailers and suppliers the opportunity to safely connect.

Ari Goldsmith, Vice President of Marketing, KeHE Distributors“With the current surge of COVID-19 cases, and reports of increased transmissibility of the Omicron variant, the current state of COVID-19 has made it exceptionally challenging to host our in-person food sampling show without risking the safety of our attendees,” stated Ari Goldsmith, Vice President of Marketing and Digital Media at KeHE.

As a result of the circumstances, KeHE has adjusted the 2022 KeHE Summer Show to a virtual-only format, canceling the in-person event in New Orleans, Louisiana.

From January 26 through February 11, KeHE will be hosting its Summer Show virtually via the newly enhanced KeHE CONNECT® platform

“We recognize the importance of the Summer Show for our supplier and retailer partners, bringing together both to buy and sell products for the months of May, June, and July,” said Goldsmith. “KeHE is fully committed to hosting our show. We’re excited to feature an abundance of new product offerings, inspiration for new merchandising tactics, and trend education for attendees to use to enhance their businesses in a virtual format.”

According to the release, other events that will take place during the 2022 KeHE Summer Show include:

  • Next Generation Innovation Faceoff: Exclusively on the KeHE CONNECT platform, brands will pitch their items to the KeHE Category Management team for the opportunity to receive a spot in KeHE’s distribution
  • On Trend® Awards: KeHE will recognize 17 brands for their ingredients, innovation, taste, promotions, packaging, people, and purpose
  • Summer Trends Webinar: Attendees are invited to join KeHE experts in discussing the upcoming trend predictions for the summer buying months of May, June, and July

At its Summer Show, KeHE will feature an abundance of new product offerings, inspiration for new merchandising tactics, and trend education for attendees

As part of KeHE’s dedication to serving and making lives better, the company has teamed up with several organizations to raise critical funds for the 2022 Boulder Colorado Wildfires, DeWanna’s Closet, Eight Days of Hope, and Hope for Life Rwanda throughout the 2022 KeHE Summer Show.

Click here for more information about the 2022 KeHE Summer Show and the full schedule of events.

Will we see you there? Stay up-to-date on the changing industry with us as we report.

KeHE Distributors
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