So simple, yet so delicious, bread is one of the many ways to my heart, and consumers’ hearts as well. KeHE Distributors likely knows this, as its exclusive to grocery independent retailers brand, MADE•WITH, has announced the launch of a new line of better-for-you bakery products available starting in September.
“We’ve seen an increased demand for products without artificial flavors, preservatives, or colors in the marketplace. This new line fits that consumer demand but also our ingredient philosophy of a clean and great-tasting product,” said Ben Friedland, Executive Director for the KeHE Exclusive Brands. “We took these items a step further by also catering to different dietary needs like Dairy-Free, Non-GMO, and Kosher, which makes them truly unique in the market right now.”
The new line joins an extensive collection of organic, natural, and non-GMO project verified products within the brands portfolio. According to a press release, MADE•WITH focuses on clean ingredients and better choice foods, with the new line offering Dairy Free, Kosher, and Non-GMO Brioche Hamburger Buns, Hot Dog Buns, and a Braided Challah Loaf.
Based on data from SPINS/IRI, consumer spend on Challah breads have increased 10 percent in the last year, while demand for specialty and premium breads, like Challah and Brioche, have also continued to grow as more shoppers look to recreate their favorite foodservice items at home.
MADE•WITH has several other new items coming soon, including non-GMO, organic, and kosher pretzels, vinegars, and a Grade A maple syrup, so stay on the lookout.
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