Kitchen Crafted, a specialty food brand, recently launched two new products: Salt BLND® and AMPower® Energy Bar. Although known best perhaps for its salt blends and rubs, the company decided to branch into the energy bar sector with innovations of its own.
"After spending over 50 years in the food industry both on the client and consulting side, my vision was to create a holistic product portfolio that is driven by our knowledge and expertise in spices and flavor enhancers," Co-Founder Niroo Kamdar said. "Having had the opportunity to travel the world and experience global cuisine, my passion was driven by my innate desire to introduce the time-honored benefits of spices in creative and innovative applications, while ensuring our products are clean and made from 100 percent natural ingredients.
The brand's product lineup includes globally-inspired spice blends (BLND) and spreads (SPRD®). BLND and SPRD products are not only flavor-powered, but also non-GMO, kosher, and gluten-free. The salt blends/rubs are intended for a variety of uses, meaning consumers can add them to any manner of recipe. Each bottle is equipped with a custom grinder, which helps home cooks evenly season foods.
The AMPower spice-infused energy bar is leveraging Kitchen Crafted's leadership in an innovative way, a press release noted. Each bar contains 20 grams of protein, 100 milligrams of caffeine, and 11 grams of prebiotic fiber. AMPower will come in four varieties: Chocolate Mocha with Himalayan Salt, Salted Caramel Latte with Himalayan Salt and Cinnamon, Black Forest Cake, and Lemon Tart.
"In a relatively short amount of time, we have proven our business model as major retailers are carrying our products, aligning with the ever-changing trends of consumer palettes. Ultimately our objective this year will be continued investment into R&D and category extensions,” Kamdar noted.
In a little over one year, Kitchen Crafted was picked up by 1,300 major retailers including Albertsons, H-E-B, Meijer, Shaw's, Harris-Teeter, and Big Y.
Deli Market News will continue to be on the lookout for innovative new companies and their products!