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Kitchen Crafted Debuts New Products

Kitchen Crafted Debuts New Products

Sunday, April 5th, 2020

Kitchen Crafted, a specialty food brand, recently launched two new products: Salt BLND® and AMPower® Energy Bar. Although known best perhaps for its salt blends and rubs, the company decided to branch into the energy bar sector with innovations of its own.

Niroo Kamdar, Co-Founder, Kitchen Crafted"After spending over 50 years in the food industry both on the client and consulting side, my vision was to create a holistic product portfolio that is driven by our knowledge and expertise in spices and flavor enhancers," Co-Founder Niroo Kamdar said. "Having had the opportunity to travel the world and experience global cuisine, my passion was driven by my innate desire to introduce the time-honored benefits of spices in creative and innovative applications, while ensuring our products are clean and made from 100 percent natural ingredients.

The brand's product lineup includes globally-inspired spice blends (BLND) and spreads (SPRD®). BLND and SPRD products are not only flavor-powered, but also non-GMO, kosher, and gluten-free. The salt blends/rubs are intended for a variety of uses, meaning consumers can add them to any manner of recipe. Each bottle is equipped with a custom grinder, which helps home cooks evenly season foods.

Kitchen Crafted's product lineup includes globally-inspired spice blends (BLND) and spreads (SPRD®)

The AMPower spice-infused energy bar is leveraging Kitchen Crafted's leadership in an innovative way, a press release noted. Each bar contains 20 grams of protein, 100 milligrams of caffeine, and 11 grams of prebiotic fiber. AMPower will come in four varieties: Chocolate Mocha with Himalayan Salt, Salted Caramel Latte with Himalayan Salt and Cinnamon, Black Forest Cake, and Lemon Tart.

"In a relatively short amount of time, we have proven our business model as major retailers are carrying our products, aligning with the ever-changing trends of consumer palettes. Ultimately our objective this year will be continued investment into R&D and category extensions,” Kamdar noted.

In a little over one year, Kitchen Crafted was picked up by 1,300 major retailers including Albertsons, H-E-B, Meijer, Shaw's, Harris-Teeter, and Big Y.

Deli Market News will continue to be on the lookout for innovative new companies and their products!

Kitchen Crafted