Kraft Natural Cheese is celebrating the launch of its unique new restaurant-style Signature Shreds, bringing an exciting collaboration to fruition along the way. The Lactalis Heritage Dairy brand, a subsidiary of Lactalis USA, has teamed up with bestselling author, mom of three, wife, and former Olympic gymnast Shawn Johnson East in a brand-elevating collab. The partnership includes a cooking demonstration recreating one of Kraft Natural Cheese's most popular recipes, Nashville Hot Honey Chicken Mac and Cheese, along with a multi-course dinner highlighting the versatility and restaurant-quality melt of the product.
"We are honored to have Shawn be a part of our Kraft Signature Shreds launch," shares Ken Padgett, Director of Marketing for Kraft Natural Cheese. "Shawn is admired by so many, and we thank her for helping us bring families closer together, one joyful meal at a time."
With versatility top of mind, the new Kraft Signature Shreds are available in three debut flavors: Cheddar Blend, Mozzarella Blend, and Mexican Blend. Packaged in 8 oz resealable bags, the product innovation offers consumers a unique, restaurant-style, thick-cut, natural shredded cheese with a satisfying melt and rich flavor, a press release explained.
"As a mom and wife, I am always striving to make meaningful memories with my family at mealtime," adds Shawn Johnson East. "What I appreciate most about Kraft Signature Shreds is how it can turn any of my homemade meals into a restaurant-worthy dish that my family loves and I feel great putting on the table."
Kraft Signature Shreds is the first lineup to join Kraft Natural Cheese’s portfolio since the brand was acquired by Lactalis USA subsidiary Lactalis Heritage Dairy back in 2021.
How will the brand continue to accelerate its growth following the strategic deal?
DMN will be sure to bring you the latest updates.
