Erin Rolfes recently stepped into a new position with The Kroger Co. The grocer announced it is focusing on its marketing efforts as it named Rolfes to be the new Director, Corporate Communications and Media Relations.
Rolfes joined the Kroger leadership team in 2018 as Corporate Affairs Manager for the Cincinnati-Dayton division, a press release noted. In that position she led media, strategic communications, government relations, community engagement, and philanthropy, providing her with valuable expertise she can take into her newest role. She was then promoted to Head of Kroger Technology and Digital Communications in 2021.
As Director, Rolfes will enhance and protect the retailer’s corporate reputation, drive brand narrative across its many lines of business, and serve as the company’s spokesperson. Rolfes is succeeding Kristal Howard in this position, as she is leaving the company in May to pursue other interests.
“Erin is a strategic communicator who understands the importance of telling compelling and authentic stories that express our company’s character,” commented Keith Dailey, the company’s Group Vice President of Corporate Affairs, on Rolfes’ latest appointment. “We’re excited Erin has accepted this role and look forward to her help to elevate our brand.”
Before coming to Kroger, Rolfes held several roles in professional communications, including television production, agencies, and as Manager of Public Relations and Communications for REDI Cincinnati.
In 2020, she was named to the Cincinnati Business Courier’s 40 under 40 list. Rolfes currently serves on the Boards of Our Daily Bread and the Northern Kentucky Chamber of Commerce.
Congratulations and best of luck to Erin Rolfes as she steps into her new position!
