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Kroger Shares Top 10 Trending Foods of 2020

Kroger Shares Top 10 Trending Foods of 2020

Friday, December 18th, 2020

The new year is almost upon us, which means it’s time to find out what consumers bought most in the year 2020 and what’s expected to fly off of the shelves next year. Thanks to Kroger, we won’t need to guess too much! The retailer recently released the top 10 trending foods of 2020 at its stores, as well as its food trend predictions for 2021.

Stuart W. Aitken, Chief Merchant, Kroger“The most popular foods and beverages of 2020 underscore how our customers not only adapted to the challenges of this unique year, but embraced cooking and eating at home as part of their new routine,” said Stuart Aitken, Chief Merchant. “As many of our customers transitioned to working from home and virtual schoolrooms this year, coffee, fresh deli meat, and artisan bread emerged as go-to staples for elevated breakfast and lunch routines, while zero-calorie soft drinks, unique potato chip flavors, wine, and chocolate stood out as comfort-food favorites. Fresh ground beef, premium buns, and shredded cheese also rose in popularity as our customers recreated their favorite restaurant-style burgers at home.”

Based on year-over-year sales growth across Kroger’s business—including nearly 2,800 retail stores and pickup, delivery, and ship—the trending foods and beverages of 2020 included:

  • Zero-Calorie Soft Drinks
  • Four-Cheese Mexican Blend Shredded Cheese
  • Flavored Potato Chips (Hot & Spicy, Regional Flavors, Meal-Inspired Varieties)
  • Sauvignon Blanc Wine
  • Heavy Whipping Cream
  • Fresh Burger Patties
  • Artisan Breads and Restaurant-Style Buns
  • Bulk Individual Coffee Pods (96-Count)
  • Party-Size Bags of Variety Chocolate
  • Black Forest Ham

Some of Kroger's top trending foods of 2020 include artisan breads, shredded cheese, and chocolate

In addition to the look back at the trending grocery purchases of 2020, Kroger unveiled its top seven food trend predictions for 2021, thoughtfully curated by its culinary experiences team and Our Brands product developers, chefs, and innovators.

“Many of our customers rediscovered their passion for cooking and baking at home in 2020 and aspire to eat more healthy foods and explore more unique tastes and flavors in the year ahead,” continued Aitken. “We’re excited about what Our Brands will offer customers in the new year through innovation and by delivering the fresh, flavorful, and on-trend foods they expect from Kroger’s industry-leading portfolio of brands.”

According to the press release, consumers can find the latest tastes and freshest trends on the retailer’s site and in the aisles where customers shop for Simple Truth®, Kroger’s natural, organic, and free-from brand; Kroger®, customer favorites that exceed expectations while fitting budgets; and Private Selection®, a collection of culinary creations designed to elevate every occasion.

Alongside its top trending foods of 2020, Kroger released the trends it believes will dominate 2021

Kroger’s top seven food trend predictions for 2021 are:

  • Futureproof Foods
  • Seeking Comfort
  • Ketotarian Foods
  • Global Flavors and Restaurant Favorites Hit Home
  • Mushroom Mania
  • For the Planet
  • Fresh Innovation

For more information on Kroger’s predictions, as well as products that could be in the limelight, click here.

As always, Deli Market News will continue to bring you the latest updates from the industry in all things retail and specialty.