Supermarket chain Lidl has expansion on its radar. The retailer has announced its intention to open 23 new stores in Belgium by the end of February 2022. In addition, Lidl is also planning on renewing and relocating some of its existing stores.
According to the release, these projects are part of Lidl’s expansion strategy to open larger sales outlets with more light. In this way, the range of 1,900 products comes into their own. The supermarket chain has also noticed that Belgians want to be able to shop closer to home, and is therefore responding to this. In addition, the discounter is constantly expanding its range of fresh products from local suppliers.
“We pay extra attention to local products. The Belgian consumer appreciates this,” explains Isabelle Colbrandt, Head of Corporate Communications, Lidl Belgium and Luxembourg. “Half of our fruit and vegetables and 90 percent of our meat come from Belgium; 100 percent of our milk and eggs come from our country.”
Already, Lidl has opened six new stores in February 2021. The new stores in Zottegem and Virton opened their doors on 10 February. Lidl locations in Retie, Beaumont, Aubange, and Tongeren will open on February 24.
Four new supermarkets are also scheduled in Mechelen, Sint-Niklaas, Sint-Genesius-Rode, Wemmel, Tournai, Bouffioulx, Dilsen-Stokkem, Willebroek, Couvin, and Jumet. In 9 other cities, especially in Wallonia and Brussels, Lidl is renewing the existing stores. The relocation of 10 older stores is also planned. Morlanwez is currently planned to be demolished and reconstructed while the location in Marcinelle will be moving within the same city.
The release noted that the expansion plan will bring 500 extra jobs into the country by the end of 2022.
Will the United States see a similar expansion effort from the retailer in the pipeline? Deli Market News will keep a pulse on the newswire.