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Litehouse Debuts Flavortown Sauce Brand in Partnership With Guy Fieri; Kelly Prior Comments

Litehouse Debuts Flavortown Sauce Brand in Partnership With Guy Fieri; Kelly Prior Comments


FLAVORTOWN, USA
Thursday, December 14th, 2023

Litehouse and Guy Fieri are hitting retail shelves with their latest brand collaboration. The specialty brand teamed up with the celebrity chef to launch a new line of nine barbeque sauces and premium condiments at grocery, mass, and club stores nationwide in spring 2024.

Kelly Prior, President and Chief Executive Officer, Litehouse“As the ‘Mayor of Flavortown,’ Guy Fieri's undeniable knowledge of ridiculously good food makes him the ideal partner for Litehouse to bring versatile, bold sauces to food lovers nationwide,” said Kelly Prior, President and Chief Executive Officer at Litehouse. “Together, we will take consumers on a journey to Flavortown that is not only delicious, but a fun celebration of food and flavor.”

With worldwide success and a massive following from his years as a celebrity chef and Emmy award-winning TV host, Fieri is an expert on bold, delicious flavor. Co-developed with Litehouse, the new Flavortown sauce line is the perfect recipe for on-shelf success.

Litehouse teamed up with Guy Fieri to launch a new line of nine barbeque sauces and premium condiments at grocery, mass, and club stores nationwide in spring 2024

The rise of premium condiments and barbecue sauces underscores the market's appetite for the new Flavortown line, a press release stated. The partnership will introduce excitement and dynamic flavors to these growing categories.

Guy Fieri, Celebrity Chef“Whether I’m cookin’ it up at home, my restaurants, or workin’ with DDD chefs across the country, I’m always lookin’ for a strong sauce game,” said Fieri. “From your low and slow BBQ to your everyday sammiches, the right sauces can make or break your dish. My new Flavortown sauces are developed to help you make the most of every dish, every time and to step your game up and really sauce like a boss!"

The product lineup will include nine total sauces that pack a flavor punch, including Guy’s Famous Donkey Sauce, Kickin’ Chipotle Sauce, Smokin’ Hickory BBQ Sauce, and more—all available in diner-inspired squeeze bottles.

For more exciting product launches, stick with us at Deli Market News.

Litehouse